How to analyze Chrome Web Store CSV exports

Start by exporting daily metrics from Chrome Web Store Developer Dashboard. Keep the original CSV private and avoid tools that require Google account cookies.

Normalize installs, uninstalls, impressions, page views, and weekly users by date. Then compare the latest period with the previous period to detect 30%+ changes.

The most useful first report is an import insight: period imported, row count, totals, install CVR, best growth day, worst drop day, and recommended next screen.